In 2007, the World Wildlife Fund (WWF) and The Sydney Morning Herald conceived a program convincing more than 2 million Sydney residents to turn off their non-essential lights.
This led to the now global event known as Earth Hour in which every last Saturday of March, cities from around the world participate by turning off electrical appliances and non-essential lights for one hour in order to raise awareness towards climate change.
Now, even if some people, institutions, and cities have reservations and criticisms about the event, it is still a start in dissemination of awareness regarding the crucial issue of climate change.
The 2010 Earth Hour will take place on March 27 at 8:30pm and I urge everybody to participate in it and sacrifice an hour of comfort for the Earth.
Here’s the (freaking awesome) Earth Hour 2010 Official Video: